The logo is not just an image, it is the embodiment of an organization. Because logos are meant to represent companies and faster recognition by consumers. It represent your brand. We at Soft-Wind Technology know how important having a good logo is to your business, and how culturally aware consumers visually associate strong symbols with quality companies. We recommend investing on a logo design that stays with your business for many years to come. Logo's created by us crystallize and reflect your company's core identity with its style, shape, colors and Graphic. Our design studio seeks out the innovative details to create a timeless look that matches your corporate identity and distinguishes your company in a positive way from your competition. Soft-Wind Technology offers logo design services from traditional font based logo design to complex graphic logo design. Our custom designed web graphics make IT easier than ever before!

Our custom designed web graphics make IT easier than ever before!

  • There are essentially three kinds of logos:
  •  Combination (icon plus text )
  •  Logotype/Wordmark/Lettermark (text or abbreviated text)
  •  Icon (symbol / brandmark)
  • What is a good logo?
  • Is functional and can be used in many different contexts while retaining its integrity.
  • Is unique, and not subject to confusion with other logos among customers.
  • Should remain effective reproduced small or large.
  • Can work in "full-color", but also in two color presentation (black and white), spot color,       or halftone.
  • May be able to maintain its integrity printed on various fabrics or materials (where the       shape of the product may distort the logo).
  • Abides by basic design principles of space, color, form, consistency, and clarity.
  • Represents the brand/company appropriately.

Color is important to the brand recognition, but should not be an integral component to the logo design, which would conflict with its functionality. Some colors are associated with certain emotions that the designer wants to convey (e.g. Loud colors, such as red, that are meant to attract the attention of drivers on freeways are appropriate for companies that require such attention. Red, white, and blue are often used in logos for companies that want to project patriotic feelings. Green is often associated with health foods.) For other brands, more subdued tones and lower saturation can communicate dependability, quality, relaxation, etc. Colors need also less emphasis placed at different points within a color palette due it reduces distractions from clarity. The same principles apply to font size: Smaller fonts will appear clearer when they're aligned well together; larger sizes may confuse what your eye sees into smaller parts than those displayed by characters or images across multiple screens. In short—for large-scale visual designs there's no shortcut

Color preference:

Color is also useful for linking certain types of products with a brand.Warm colors (red, orange, yellow) are linked to hot food and thus can be seen integrated into many fast food logos. Conversely, cool colors (blue, purple) are associated with lightness and weightlessness, thus many diet products have a light blue integrated into the logo. Colors generally need some variation in their representation from one market environment or culture set-up because they often change over time - such as between cities when consumers move within countries/subcultures where different combinations exist.[2] Fully transparent color scheme

  • Our Logo Designing (or commissioning) :
  • Use few colors, or try to limit colors to spot colors (a term used in the printing industry)
  • Avoid gradients (colors that transition from dark to light/light to dark) as a distinguishing feature
  • Produce alternatives for different contexts
  • Design using vector Graphic, so the logo can be resized without loss of fidelity (Adobe Illustrator is       emerging as excellent free alternatives).
  • Be aware of design or copyright infringements
  • Include guidelines on the position on a page and white space around the logo for consistent       application across a variety of media (a.k.a. brand standard manual).
  • Do not use a specific choice of third-party font or clip-art as a distinguishing feature
  • Do not use the face of a (living) person
  • Avoid photography or complex imagery as it reduces the instant recognition a logo demands
  • Avoid culturally sensitive imagery, such as religious icons or national flags, unless the brand is       committed to being associated with any and all connotations such imagery may evoke.